Resources Library by ANA

Vodafones Innovation Research Revolution

Vodafone is undoubtedly an innovative company. It employs thousands of technology experts and product managers, generating hundreds of ideas every year?and with a market of 300 million customers worldwide, there are plenty of people to sell them to....

Catalogue: Asia Pacific 2023 - Innovation

Authors: Leigh Caldwell, Lizzi Seear

Company: Irrational Agency

November 22, 2023

Rapid impact

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Making a new product a market leader in one year through machine learning, psychology, and...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Genevieve Hall, Vivek Banerji, Daniel Rayner, Alessandro D'Angelo, Dan Atkins

Companies: Insight Dojo, Shionogi

September 8, 2019

Research World (April 2007)

Most modern businesses have established processes in which a range of disciplines, such as ergonomics, design, business management and market research, collaborate in a structured fashion. The specification of requirements, which forms the basis of...

Catalogue: Research World 2007

Author: ESOMAR B.V.

April 1, 2007

Research World (May 2005)

There are numerous anecdotes demonstrating how inventors and entrepreneurs had no clear vision of how new products would be adopted or used. Because of the lack of growth in a lot of markets, efforts are being stepped up to identify successful new...

Catalogue: Research World 2005

Author: ESOMAR B.V.

May 1, 2005

New product introduction based on pre-test market data

In this paper the current version of a pre-test market system will be described which is designed to perform a comprehensive analysis of individual choice, perception and preference data, offers different ways to compute market share estimates, takes...

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Authors: Ingo Böckenholt, Wolfgang Gaul

October 26, 1987

Forecasting the sales impact of new product improvement

This paper summaries the authors' experience in estimating the sales impact of product quality improvements, made to new products. The paper describes the manner in which a particular forecasting technique takes account of product evaluation in its...

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Authors: Lynn Y.S. Lin, Stephen Factor

Company: Burke, Inc.

October 26, 1987

The use of conjoint analysis in forecasting and price elasticity for a new pharmaceutical entry

This paper presents a quantitative marketing research survey through the use of multivariate techniques to address several pre-launch issues of a new product. The main emphasis in the analysis is the use of the conjoint model to determine the actual...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Author: Mila C. Montemayor-Orr

June 15, 1987

Assessing new product opportunities in international markets

This paper reviews some methods for assessing foreign product opportunities and presents a sample case (introducing a North American beer in Europe) of international market choice. The paper shows that by following a methodological approach the firm...

Catalogue: Seminar 1983: New Product Development

Author: Nicolas Papadopoulos

November 2, 1983

Assessor

With 10 years of use and 500 applications, ASSESSOR has enriched its capabilities as a model structure, has incorporated quite a few decision aids and is delivering experience data base services. The model is a simultaneous system which structures...

Catalogue: Seminar 1983: New Product Development

Authors: Jacques Blanchard, Carlos Harding

October 2, 1983